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AMOEBA MUSIC
Campaign for iconic record store Amoeba Music, developed during Part II of the Texas Creative Sequence at the University of Texas at Austin in Fall 2017.
Art Director: Jesus Acosta
Copywriter: Diego Mejia

BIG IDEA: FEEL IT
There’s the sound of music, then there is the sound of music being discovered. That soothing sound of thick vinyl plates softly slapping each other through musty cardboard. Thup.Thup. Thup. That is the sound of you bonding with what you love most. The sound that brings out the dusty smell of aged music, ready to be listened to. Maybe this is truly what it’s like to feel music, having it at your fingertips, digging through bins to find it, appreciating it and making it yours.


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