Campaign for meat replacement product Beyond Meat, developed during Part 1 of the Texas Creative Sequence at the University of Texas at Austin in Spring 2016.
Art Director: Jesus Acosta
Copywriter: Diego Mejia / Jesus Acosta
BIG IDEA: WE KNOW YOU MISS IT
We all know how this goes. You were 10 and your crazy vegetarian, PETA-loving, uncle forced you to watch one of those videos where they torture cows and get them ready to be eaten. You decided to become a vegetarian too, but you miss it: the flavor, the tenderness, the way your teeth sank into it. Well, what if we told you that we have found the perfect alternative for you. Beyond Meat tastes, feels and looks just like real meat but it is 100% plant-protein.