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PAQUI
Campaign for Paqui Tortilla Chips, developed during Part II of the Texas Creative Sequence at the University of Texas at Austin in Fall 2017.
Art Director: Jesus Acosta
Copywriter: Julian Castillo

BIG IDEA: THIRD DEGREE TASTE
Light, crispy, and freakin’ hot! These chips will terrify your taste buds.

OUT OF HOME

PRELIMINARY IDEAS