SAVE OUR WATER
Campaign for California statewide program Save Our Water, developed during Part II of the Texas Creative Sequence at the University of Texas at Austin in Fall 2017.
Art Director: Jesus Acosta / Reema Kakaday
Copywriter: Jesus Acosta / Reema Kakaday
BIG IDEA: LITTLE ACTIONS ADD UP
California has struggled with an extreme drought crisis for years now. Californians know saving water is important, but they also need to understand how severe the problem is. Every water-consuming action they make contributes to the problem. Awareness is the solution, with more water, safety and rebates as a reward.