Apple Podcasts partnered with Conscious Minds to develop ongoing video content to kickstart their presence on TikTok. Embracing curiosity and exploration as guiding principles, we did engaging creator campaigns and brand alliances to introduce a vibrant new channel dedicated to uncovering beloved and fresh voices within the podcasting landscape.
Key Roles
Art Director

We ventured out into the streets of LA to find out what Gen Z is curious about these days
We partnered with creators to showcase the many ways in which podcasts inspire them
We invited Podcast But Outside to the Apple office to talk about interviewing strangers, oversharing, and humanity’s inherent goodness. Very wholesome stuff.