The new leadership at the Austin Music Awards wanted to turn the event into a party again after years of the white tablecloth gala format. We created assets for the nominees to push out organically via social channels promoting the music poll. We commissioned a local 3D printing collective, Printerror design, to create a new trophy. Based on our poster art, we created free standing props and enlisted the help of local interactive media artist Psychojelly to projection map motion graphics on top of the props and on our center screen. We sold out the venue and gave attendees a visual feast while almost doubling our social following and engagement.