For McDonald’s Worldwide 2026, I was part of the team that developed the overall design and brand identity system for NEXT, working alongside the other designers to build a visual language that could stretch across the entire event. From there, I took the lead on designing the FIFA World Cup game and the Restaurant pavilion, creating experiences that felt playful, immersive, and still connected to the larger system. The goal was to make the whole space feel cohesive while giving each part of it its own personality.

I designed the Restaurant pavilion around McDonald’s technology story, translating ordering systems, restaurant intelligence, and operational platforms into a clear, cohesive visual experience.