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this is the life!
CURRENTLY AT CONSCIOUS MINDS
PREVIOUSLY AT ARTS + LABOR, STUDY BREAKS, GSD&M, ORANGE MAGAZINE
Hi! My name is Jesús. I'm a multidisciplinary artist from Mexico living in Los Angeles, CA. I am consistently juggling a billion things at once. Currently, I am a Mid-level Art Director/Designer at Conscious Minds. Send me an email if you're interesting in working together or discussing why Willem Dafoe deserves an Oscar.
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    Aspiring renaissance man
    Currently at Conscious Minds
    Living in Los Angeles, CA
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    Jack in The Box: McShammed
    Art Direction
    McDonald’s ice cream machines are notorious for being constantly broken. Bad news for them. Great news for us and Jack in the Box’s new St. Paddy’s Day shake.

    Along with our hyper-targeted OOH, we also took over McBroken (a site that solely exists to give real-time updates on McDonald’s broken ice cream machines).

    We weren’t letting anyone get McShammed this year. And the press really seemed to appreciate it.



    Creative Director: Chris Kitahara
    ACD: Danny Colon, Jen D'Angelo
    Art Director: Jesus Acosta
    Copywriter: JK Lyons
    Billboard
    Digital Takeover
    Imagine this: It’s 11 pm and you get an aggressive hankering for a milkshake. You venture out to satisfy your urgent need for a creamy, sweet, frozen treat. You get end up at your local McDonald's, and you are told that the ice cream machine is broken. No McFlurry for you. You turn around and stifle a sob. Oh, the pain.

    Our takeover of McShammed.com not only showed which McDonald’s locations have functioning and non-functioning ice-cream machines but also pointed shake-starved customers into the direction of the nearest Jack in the Box by labeling each location on the map.

    "Though we are but little ... our machines work,' - Jack in the Box
    Press