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this is the life! hold on tight!
CURRENTLY AT CONSCIOUS MINDS
PREVIOUSLY AT ARTS + LABOR, STUDY BREAKS, GSD&M, ORANGE MAGAZINE
Hi! My name is Jesús. I'm a multidisciplinary artist from Mexico living in Los Angeles, CA. I am consistently juggling a billion things at once. Currently, I am a Senior Art Director/Designer at Conscious Minds. Send me an email if you're interesting in working together or discussing who's the best Halliwell sister.
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Aspiring renaissance man
Currently at Conscious Minds
Living in Los Angeles, CA
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Jack in The Box: McShammed
Art Direction
McDonald’s ice cream machines are notorious for being constantly broken. Bad news for them. Great news for us and Jack in the Box’s new St. Paddy’s Day shake.

Along with our hyper-targeted OOH, we also took over McBroken (a site that solely exists to give real-time updates on McDonald’s broken ice cream machines).

We weren’t letting anyone get McShammed this year. And the press really seemed to appreciate it.



Creative Director: Chris Kitahara
ACD: Danny Colon, Jen D'Angelo
Art Director: Jesus Acosta
Copywriter: JK Lyons
Billboard
Digital Takeover
Imagine this: It’s 11 pm and you get an aggressive hankering for a milkshake. You venture out to satisfy your urgent need for a creamy, sweet, frozen treat. You get end up at your local McDonald's, and you are told that the ice cream machine is broken. No McFlurry for you. You turn around and stifle a sob. Oh, the pain.

Our takeover of McShammed.com not only showed which McDonald’s locations have functioning and non-functioning ice-cream machines but also pointed shake-starved customers into the direction of the nearest Jack in the Box by labeling each location on the map.

"Though we are but little ... our machines work,' - Jack in the Box
Press