McDonald’s ice cream machines are notorious for being constantly broken. Bad news for them. Great news for us and Jack in the Box’s new St. Paddy’s Day shake.
Along with our hyper-targeted OOH, we also took over McBroken (a site that solely exists to give real-time updates on McDonald’s broken ice cream machines).
We weren’t letting anyone get McShammed this year. And the press really seemed to appreciate it.
Creative Director: Chris Kitahara
ACD: Danny Colon, Jen D'Angelo
Art Director: Jesus Acosta
Copywriter: JK Lyons