Jack In The Box: Don’t Get McShammed

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Jack in The Box: McShammed

Art Direction

McDonald’s ice cream machines are notorious for being constantly broken. Bad news for them. Great news for us and Jack in the Box’s new St. Paddy’s Day shake.

Along with our hyper-targeted OOH, we also took over McBroken (a site that solely exists to give real-time updates on McDonald’s broken ice cream machines).

We weren’t letting anyone get McShammed this year. And the press really seemed to appreciate it.

Creative Director: Chris Kitahara

ACD: Danny Colon, Jen D'Angelo

Art Director: Jesus Acosta

Copywriter: JK Lyons

Billboard

Digital Takeover

Imagine this: It’s 11 pm and you get an aggressive hankering for a milkshake. You venture out to satisfy your urgent need for a creamy, sweet, frozen treat. You get end up at your local McDonald's, and you are told that the ice cream machine is broken. No McFlurry for you. You turn around and stifle a sob. Oh, the pain.

Our takeover of McShammed.com not only showed which McDonald’s locations have functioning and non-functioning ice-cream machines but also pointed shake-starved customers into the direction of the nearest Jack in the Box by labeling each location on the map.

"Though we are but little ... our machines work,' - Jack in the Box

Press